When Apple announced their plan to remove a key mobile identifier for advertising (the IDFA), the initial reaction from mobile advertisers, app developers and tech providers ran the gamut – from concern and panic to resignation and cautious optimism. Some were embracing it. Some clearly were not. Nonetheles, the turmoil eventually gave way to resignation, excitement and some truly unexpected findings as life without IDFA set in and the mobile world adjusted to the new realities Apple’s decision brought.

We spoke with a selection of experts from different points on the mobile advertising spectrum to gauge how this tectonic shift in the mobile landscape met or exceeded expectations, and what unusual secondary effects they found in the wake of its implementation.

Grit Daily: It’s been over a year since Apple’s initial announcement. What has changed for you since then in terms of your original perception of this coming change and its impact on the mobile advertising landscape since then?

Yulia Kournik (Product Manager, YouAppi): When Apple announced its new privacy policy we knew that we had to deal with the opt-out users and find a new strategy. But how can you offer personalized ads if you can’t access the IDFA? Besides that, we were not completely sure which opt-in rates to expect. It took a few months before we started seeing the full effect of Apple’s change as Apple device owners update their iOS software.

At this point, we are confident that we have managed to adjust our product to the new reality. We created a new solution that uses a blend of probabilistic and contextual, privacy-safe data to undertake an alternative targeting type without IDFA. We continue working on improving our methods of collecting contextual user data, targeting the right audience, finetuning our capabilities for detecting users without the IDFA, and serving personalized ads.

With the actions we’ve taken and the high opt-in rates, we are optimistic, as we see that mobile advertising is able to work efficiently in a new privacy era.

Mike Brooks (SVP Marketing, Weather Bug): WeatherBug was worried about iOS 14 and the impacts it would have on growth and monetization, and we were right to be. We’ve realized CPM loss, as tracking hasn’t been applicable to most iOS users. Our life in the iOS acquisition world was made more difficult along with everyone else’s.

Grit Daily: There was a fair amount of confusion and worry around many elements of the rollout. How much did the confusion and worry match the reality of the rollout?

Yulia Kournik (Product Manager, YouAppi): It’s no secret that SKAdNetwork provides limited opportunities for making targeting decisions. Our goal is to make the most of the data provided by SKAdNetwork data. Here, of course, cooperation with the application developer and the MMP is very important in order to use this framework as efficiently as possible.

Kochava Product Marketing: In theory, SKAdNetwork is an intelligent, privacy safe mechanism to provide deterministic marketing feedback. Like all SaaS products, iteration and product development is an important part of that product’s lifecycle.

Grit Daily: Apple tried to toe a narrow line by allowing users the option to opt into IDFA tracking. We’ve actually seen opt-in rates increase significantly (AppsFlyer shows 46% across all categories) over time. What’s your take on this and what do you think the implications are?

Kevin Mullen, Chief Product Officer, Roq.ad: It’s actually a wider opening than most people think. Since Apple is (likely purposefully) silent on the using of publisher IDs and allowing them to be mapped directly to other IDs, they left a wide berth for publishers and others in AdTech to manage the ecosystem using publisher IDs and identity graphs instead of – or in parallel to – IDFA…Apple’s not helping them do it, but their silence on Publisher IDs speaks volumes.

In part, the increase in acceptance rates is to be expected, and certainly sectors like dating and weather apps are going to do well on getting positive ATT responses because using location is a natural and user-accepted part of those apps…others, like casual games, for example, are still getting very poor performance on ATT acceptance. We’ve seen a similar shift toward acceptance in the web world with GDPR consent banners over time that mirrors the shift mentioned above. When consent banners were first updated for GDPR compliance (cookie consent predates GDPR in Europe by several years) the acceptance rates were extremely low…they have been steadily rising since about 2017.

Kochava Product Marketing: It is only that high because that is only 46% of the apps prompting (that number decreases when you factor in the number of apps not prompting). We expect that Apple will continue to support the third-party (3P) ecosystem that Apple relies upon.

Grit Daily: Many companies used IDFA as an opportunity to completely rethink their advertising strategies and come up with new methods to aggregate users that eliminated those unique identifiers that troubled privacy advocates but still allowed for the exploitation of useful ad data. Any particular solutions or workarounds you’re most impressed with? Or anything that’s been notably bad?

Yulia Kournik (Product Manager, YouAppi): The secret to success here is in making the maximum from the same limited ad data we all now have. When the contextual data brings good results, it’s impressive.

Kevin Mullen,Chief Product Officer, Roq.ad: Honestly, we could never know if any of those solutions really worked because we don’t have a way to effectively attribute conversions…those FLOC-esque aggregation techniques could work, but without real attribution tied to it, no targeting data is verifiable.

Grit Daily: As was noted, Apple is clearly not the only game in town. We’ve seen significant budget shifts to Android already but demand for Apple still remains high. How do you see this all playing out going forward?

Mike Brooks, SVP Marketing, Weather Bug: As an omnichannel publisher, the rules of engagement for each of the three major domains (Android, iOS, Chrome) are starting to diverge significantly. As Apple pushes towards a consented world, Google believes you can build privacy-forward technology that doesn’t require consent to do right by consumers. I see us treating each of these three as separate businesses starting in the not-too-distant future.

Kevin Mullen, Chief Product Officer, Roq.ad: For the foreseeable future, the mobile OS world is going to be a duopoly. Yes, it’s true that budgets have shifted to Android for now, but they will eventually come back as much as possible to Apple because Apple users tend to have higher household incomes and more disposable cash. The limiting factor is target-ability, and that can generally be solved using Publisher IDs in conjunction with IDFAs to build a profile of a device. As mobile performance DSPs in particular start using identity graphs more heavily, I expect these budgets to shift back toward iOS, though at slightly lower CPMs.

Grit Daily: At the time of the announcement Re-Engagement and Retargeting were two of the areas that seemed likely to be impacted? How much impact did it ultimately have? Were you surprised? Why or why not?

Yulia Kournik, Product Manager, YouAppi: Indeed, when the new privacy policy was introduced, we had some concerns about its effect on the retargeting and re-engagement activities. Along the way we’ve seen that the opt-in rates are much higher than the initial projections. We can target opt-in users as we always did. For retargeting opt-out users, we developed our probabilistic and contextual solution which allows us to detect users without IDFA. With l all this, the impact of the new privacy policies on the retargeting activities is less significant than it was initially expected. We have worked hard to achieve this, so we are not surprised that our efforts brought some good results.

Kevin Mullen, Chief Product Officer, Roq.ad: Sometimes the storyline doesn’t completely match the data. Yes, there was definitely a narrative in 2020 & early 2021 that retargeting would be “dead” in mobile, and that’s true to an extent, I guess, but what no one really focused on was this – there just was not that much mobile in-app retargeting to begin with outside of the mobile gaming “call-backs” to try to get people to re-engage with apps they had installed, but stopped playing.

Retargeting is fundamentally about trying to reach people that have seen or engaged with your product and convincing them to finish their purchase, or purchase again.

If I’m engaged enough to have a brand’s application installed, then I likely have an account, and that brand has my email. In that case, the cheaper and more efficient way to get me to purchase or purchase again is via that email address. In my world, that’s Hertz, United, Marriott, and Disney+.

None of the other apps on my phone would make sense as generating retargeting demand. Strava, Venmo, and SpenDesk don’t really have anything that they want to generate demand for, so they can’t really justify retargeting.

Industry soul searching

Apple’s decision to eliminate IDFA with the launch of iOS 14 has certainly forced the industry to do some serious soul searching and naturally led to a scramble for new solutions. But, it certainly didn’t mean the end of effective advertising on mobile. It just meant that advertisers and tech companies had to rethink what it means to provide relevant ads to users and how they do it. The IDFA for Apple was one tool – albeit a highly effective one – but their decision ultimately spurred the industry forward to develop new and varied solutions and ways to imagine the advertising landscape.

The post An IDFA Retrospective: What really happened? What’s next? appeared first on Grit Daily News.

Here Are Our Best Tips for Aspiring Writers

1. Learn and be yourself

Creative writing is about originality. You must learn to generate new ideas or build on others’ imaginations. Learning yourself implies understanding your strengths and identifying the areas you prefer writing about. It is about owning your weaknesses and addressing them.

2. Use your imagination: Get wild

Creative writing is the art in the science of writing. To write a successful piece, you must allow yourself to daydream. Entertain your wildest ideas. Allow yourself to get lost in thought, the wild kind.

3. Read: Learn from other writers

To become a writer, you must first be a reader. You read not to get ideas but to learn how to express them. You learn from other writers by reading their work, and enhancing your skills and thought process.

4. Travel: Explore places

Traveling exposes you to new cultures, people, and languages. It takes you out of your comfort zone and gives you a feel of the unknown. It enables you to entertain foreign issues and accept that sometimes weirdness is part of reality. What is normal at home may be totally unfathomable elsewhere. Give yourself the chance to know the difference.

5. Learn to recognize those ideas

The greatest ideas come at the weirdest time. You can daydream about an alien invasion when watching a movie or cooking. Learning to recognize those ideas can be the difference in your writing journey. Note those ideas and entertain them even when working or listening to music.

6. Challenge yourself and your reality

Allow yourself to step out of reality. Challenge the ordinary and explore the extraordinary. Ask weird questions and dare yourself to answer them. Move beyond the facts and propose alternative explanations. Being creative means getting a little crazy. You must also challenge your imagination. Allow your mind to explore beyond the unthinkable. For instance, to think about a different dimension of reality, you must first challenge the concept of having a universe.

What You Should Know About the Science of Writing

Writing is a science, and intellectual activity with a defined structure, format, and techniques. Mastering this involves systematic studies of presentation and word manipulation. Writers must first learn before they can write. Experience explains the science part of writing. For instance, CustomWritings.com has a team of creative and professional academic writers that help students twitch their ideas and convert their thoughts to words. It’s a high-quality paper writing service backed by a group of experts who have mastered the science of writing. They may also have artistic and creative skills to complete your academic assignment or your professional presentation in no time. They capitalize on the science, skillfully expressing their prowess in responding to academic prompts in formal writing.

7. Play with those words

The science of writing dictates the use of tested and proven methods of effective creative communication. Play with your language and words. Use stylistic devices to make your story more interesting and captivate the reader. Throw in some jokes, metaphors, similes, personification, hyperboles, and oxymorons where necessary. You can even entertain with some onomatopoeia where possible. Employ repetition and leave some cliffhangers or break with an epiphany, whichever makes you boost your clarity, imagination, or emphasis.

A Few Words on the Art of Writing

Away from the science, let’s get to the art. Creative writing is the art of presenting imaginative ideas in believable language. The ability to transform the wildest dreams into reality and force the most skeptical mind to imagine it. Creative writers take their readers on tours by enticing them to entertain unbelievable thoughts. You must toy with readers’ emotions in a good way, letting them step away from the seriousness of life and the formalities of their work. You lead the audience to a mystical world, forcing them to step away from the comforts of the real one. These tips for new writers will act as a guide to employing the scientific aspects in creative art or writing. Many have entertained the idea of documenting their daydreams for others or their future selves, but not many have gone past that.

8. Describe, do not report

Once you have gotten those ideas, you must present them in an interesting, fun-to-read way. Creative writing is about telling your story in your own way. Create a vivid picture of your imagination for someone else to see and imagine. You must convey your ideas clearly, engaging the reader with relatable concepts. You must bring the imaginary second dimension to the real one, employing emotional resonance to capture and maintain the audience’s interest.

9. Don’t just tell, show

Avoid simple statements with no specific flavor. Indulge your readers using sensory details of the action. Eliminate specificity and invoke imagination. Instead of saying “the man was careful not to wake the baby,” say “he tiptoed through the room, taking a couple of glimpses towards the bed for each time the baby let out a breath.” Describe it as best as you can, just not be concise. You are not writing a news article.

10. Overcome the limitations of life and formal writing

Academic essay writers emphasize preciseness and conciseness. Creative writers do the opposite. They recreate the event in the reader’s mind using as many words and phrases as possible. Here, writing must remain informal at all times. Unless you want to include a letter from one of your characters to their boss, you should avoid formal language. Unlike academic writing, journalism, and technical literature, creative writing does not have specific structures. You express your story as it unfolds.

Tips for Writer’s Block: How to Overcome Distraction

Sometimes writing can be difficult, even for seasoned published writers. When you feel like you need ten more coffee mugs to focus or have taken a couple of your usual power naps and the ideas are still not flowing, you are probably experiencing writer’s block. At this time, you may want to read a few inspirational quotes or take deep breaths to jumpstart your train of thought. If that still doesn’t work, try these two tips for creative writers.

11. Find the time to be creative and write

Establish a routine or break it if you already have one. If you are used to writing at a given time, try writing at a different time. Try a new space or method of articulating your ideas. Instead of typing, jot down with a pen. Go to the rooftop or the balcony and swing as you type. And if you don’t have a routine, establish one. Set a timer and choose a location.

12. Find your comfort zone

Identify the distractors and eliminate them. Find the factors that make you feel comfortable enough to have flawless thinking. Focus on the things that inspired you to become a writer.

The post 12 Tips for Creative Writers appeared first on Grit Daily News.

We talked to UK branded merchandise experts GoPromotional who helped us look at some of the main reasons why branded merchandise is essential for any business and why you should integrate it into your existing marketing strategy.

It Builds Brand Awareness

If you take a quick look at popular brands, such as Harley-Davidson and DC, you’ll notice that they have clothing ranges. But it’s not just to increase the companies’ revenues. By allowing fans to purchase branded clothing, these companies increase their brand awareness.

To get a better understanding of how it works, imagine that one person who wears a Harley-Davidson T-shirt will interact with at least three people per day. Multiply that by a few thousand for every T-shirt owner, and the number grows dramatically. As a result, many people that weren’t familiar with the brand are going to be exposed to its logo, prompting them to look up the company, effectively increasing brand awareness.

Marketing Tip: When looking to use merchandise to increase brand awareness, choose products wisely. Think of clothing that can be worn outside, such as hoodies, hats, shirts, or other transportable products like water bottles and bags.

It Can Improve Brand Perception

Although building your brand awareness is important, you also need to improve the way people feel about your brand. For instance, if you offer low-quality branded merchandise, your recipients will most likely throw it away, which will leave them with a negative opinion of your business.

Think of it this way: when buying an expensive car, you’ll notice that sales reps will use branded merchandise like premium clothing or pens to convince potential customers. Since the offered branded product is usually a high-quality item, customers will have a better overall impression of the brand. So why not use this tactic to your advantage?

Marketing Tip: Make sure to pick merchandise that is both useful and high-quality. Our advice is to go for pens, water bottles, USB sticks, backpacks, and bags. Keep in mind that, no matter how much money you might save by purchasing cheap products, it’s not worth damaging your brand perception.

It Can Promote Your Services, Products and Events

Finally, printed merchandise can also help you promote services, products, and events. Depending on the limitations of the item, you can customize it with a variety of designs and messages. As a result, you can tailor your branded item to suit any event or product that you wish to advertise.

As an example, music festivals usually offer their audience branded T-shirts. These often feature details regarding the event, such as location, band lineup, etc. When people wear these T-shirts during and after the festival, they will promote the brand and any other future events that they host.

Marketing Tip: As mentioned earlier, clothing is very suitable for this type of marketing. But you can also provide wristbands, lanyards, and similar items that are given out during exhibitions and festivals. These types of products have a practical use that people can take advantage of outside of the event too.

The Bottom Line

By now, you should understand that branded merchandise is one of the best ways to promote your company. Not only can it increase brand awareness, but it can also improve people’s opinions of your brand. And best of all, thanks to bulk purchasing options, branded products tend to be quite affordable, even for smaller businesses. So don’t ignore the marketing potential of promotional items and start integrating them into your strategy today!

The post 3 Reasons Why Branded Merchandise<br>Is Important for Your Business appeared first on Grit Daily News.

Still, where there’s a will, there’s a way as the saying goes. The most important thing is to allocate enough resources to boost your startup’s visibility online. After that, everything becomes much easier as more and more people will be aware of your business. With that in mind, here are a few ways to boost your startup’s visibility online.
 

How can you make sure that your startup is visible to its target audience?

As mentioned before, most startups don’t have the resources for large-scale marketing campaigns. That’s why it’s vital to focus on cost-effective strategies like content marketing, for example. Content is the key to boosting your online visibility. The main reason is that everyone online prefers well-written and engaging content 

You can create useful and relevant content on your website or blog and share it with your audience on multiple media channels to generate more exposure. However, it’s vital that your content is highly relevant, informative, educational, and even entertaining so that it can produce the best results possible.

Services like Topcontent.com, for example, can really help you out in creating awesome and truly valuable content. This will help you ensure that your startup has a strong presence online and that it’s positioned as an industry expert. If your content can address consumer pain points, it will become even more valuable to them. Such content tends to go viral, generating even more awareness for your business. 

How to build an engaging online presence?

In the digital age, your online presence is everything. It’s the first thing potential customers or clients will see when they Google your startup’s name, and it’s a great way to build thought leadership and establish yourself as an expert in your field. But how do you go about building an engaging online presence? Here are a few tips: 

-Start a blog – A blog is a great way to share your thoughts and ideas with the world. Not only will it help you build an audience, but it will also help you hone your writing skills. A blog is an excellent medium for organizing your content and allowing your audience to browse through it seamlessly.

-Be active on social media – Social media is a great way to connect with your target audience and share your content with them. But it’s important to be active and engaging on social media, rather than just posting links to your blog posts. It takes time to establish a relationship with your audience on social media but the effort is well worth it in the end.

-Optimize your website for search engines – SEO is the foundation of organic online visibility. If you don’t optimize your website or individual content pages for search engines, your audience will have difficult times finding any mention of your company online.

-Build a strong brand: Your brand is what sets your business apart from other companies in your field. It’s what makes your startup unique, and it’s what people will remember your company for. So make sure that your brand is strong and consistent across all of your online channels.

How to Optimize Your Website for Search Engines

SEO (Search Engine Optimization) is of vital importance for startup businesses. The main reason is that SEO allows you to establish your online presence, improve viability online, generate additional brand awareness and boost exposure, among other things, in a natural and organic way. That being said, here are a few things you can do to optimize for search engines more efficiently.

First, make sure that all of your website’s content is relevant to your target audience. This means using the right keywords and phrases in your titles and descriptions. 

Second, create compelling and original content that will keep people coming back for more. High-quality content is one of the most important ranking factors when it comes to SEO.

Third, build links to your website from other high-quality websites. This will help improve your website’s search engine ranking. Activities, like off-page SEO, also help you boost your website’s domain authority thus turning your website into a credible and reliable source of content and information.

Fourth, make sure your website is easy to navigate and user-friendly. If people can’t find what they’re looking for, they’re likely to leave your site without converting into a customer.

Finally, make sure your website is performing exceptionally well. Factors like website speed, page loading time, bounce rate, etc. are all factors that contribute to your search engine rankings. The higher your ranking, the more visible your website will be online.

Boosting your startup’s online viability is crucial for its success. The market is simply too competitive and overcrowded. That’s why startups need to find a way to stand out in such a  competitive environment. 

The post How to Boost Your Startup’s Visibility Online appeared first on Grit Daily News.

Photo by Olya Kobruseva

1) Sponsoring An Event

One way to get your brand in front of people is by sponsoring an event. This could be anything from a small community event to a large concert or festival. By sponsoring an event, you will not only have your brand name and logo displayed at the event, but you will also be able to reach people through advertising and marketing that is associated with the event.

Not only will this help you to reach more people, but it can also help you to improve the perception of your brand. When people see that you are willing to invest in events, they will be more likely to believe that you are a credible company. This can make them more likely to do business with you in the future.

However, it is essential to choose the right event to sponsor. You will want to ensure that the event is relevant to your brand and that your target market will attend it. If you are unsure of which events to sponsor, you can always consult with a marketing or advertising agency.

2) Creating A Strong Social Media Presence

Another way to get your brand in front of people is by creating a solid social media presence. This means you need to have an active presence on all major social media platforms, such as Facebook, Twitter, and Instagram.

You should post regularly and ensure that your posts are engaging and informative. In addition, you should try to run social media campaigns regularly. These campaigns should be designed to increase brand awareness and engagement.

If you do not have the time or resources to manage your social media accounts yourself, you can always hire someone to do it for you. Many agencies specialize in social media management for businesses.

3) Investing In Paid Advertising

Investing in paid advertising is another great way to get your brand in front of people. There are many different types of paid advertising, such as search engine marketing, social media advertising, and display advertising.

Paid advertising can be a great way to reach people who are not already aware of your brand. It can also be an effective way to improve brand awareness among your target market.

However, it is essential to note that paid advertising can be costly. You will need to carefully consider your budget before investing in paid advertising.

4) Collaborating With Influencers

Collaborating with influencers is another great way to get your brand in front of people. An influencer is someone who has a large following on social media or other online platforms.

By collaborating with an influencer, you can reach their followers and improve brand awareness. In addition, you may also be able to build a relationship with the influencer, which can benefit your brand in the future.

However, choosing influencers that are relevant to your industry and have a positive reputation is essential. You should also ensure that you are clear about what you want from the collaboration before agreeing to work with an influencer.

5) Video Production

Video is an excellent way to improve brand awareness and get in front of potential customers. By creating engaging video content, you can reach a wide audience and build trust with potential customers.

There are a few things to remember when creating videos for your brand. First, make sure the video production is high quality and professional. This will help to ensure that potential customers take your brand seriously. Second, focus on creating content that is interesting and informative. Potential customers should be able to learn something from your videos. Finally, make sure to promote your videos through social media and other channels.

6) Public Relations

Public relations is another excellent way to get your brand in front of people. By working with a public relations firm, you can get your brand featured in the news, on popular websites, and in other publications. This can help to improve brand awareness and build trust with potential customers.

In addition, public relations can also help you to manage your reputation. If there are negative stories about your brand, a public relations firm can help to mitigate the damage.

However, it is essential to note that public relations are a long-term strategy. It takes time to build relationships with journalists and other media professionals.

7) Content Marketing

Content marketing is another excellent way to get your brand in front of people. By creating high-quality content, you can attract the attention of potential customers and build trust with them.

There are a few things to keep in mind when creating content for your brand. First, make sure the content is relevant to your industry. This will help ensure that potential customers are interested in what you have to say. Second, focus on creating valuable and informative content. Potential customers should be able to learn something from your articles, videos, or other content. Finally, make sure to promote your content through social media and other channels.

Content marketing can be a great way to improve brand awareness and get in front of potential customers. However, it is essential to create high-quality content that is relevant to your industry.

8) Optimize Your Website For SEO

One way to get your brand in front of more people is to optimize your website for search engine optimization. This means that your website will come up as a top result when people search for keywords related to your business. You can do this by doing keyword research and using those keywords throughout your website, including in the title, description, and content of your pages.

To get started with SEO, you can use free tools to find relevant keywords for your business. Once you’ve found some relevant keywords, start incorporating them into your website. Make sure to use them in your pages’ title, description, and content. You can also use backlinks to improve your website’s SEO.

SEO can be a complex topic, but there are plenty of resources available to help you get started. Once you start implementing some basic SEO strategies, you’ll start to see your website ranking higher in search results, which will help you get your brand in front of more people.

9) Start Networking

Another great way to get your brand in front of people is to start networking. Attend industry events, meetups, and conferences. You can also join relevant online communities and forums. This will help you connect with potential customers and build relationships with other businesses in your industry.

When networking, it’s essential to focus on building relationships rather than selling your product or service. Nobody likes being sold to, so try to avoid coming across as too salesy. Instead, focus on providing value and building trust. If you can do this, you’ll be more likely to succeed in getting your brand in front of potential customers.

In conclusion, there are several ways to get your brand in front of people and improve brand awareness. These include using a public relations firm, content marketing, optimizing your website for SEO, and networking. Try out a few of these methods to see what works best for you and your business.

The post Ways To Get Your Brand In Front Of People And Improve Brand Awareness appeared first on Grit Daily News.

If you want to try to buy Instagram views, there are several fantastic benefits you’re set to experience. You will attract a larger organic following, but you’ll also be building brand awareness and your reputation. With the most trustworthy platforms, you can considerably impact your niche.

One of the main things account owners go for when they buy Instagram views is potentially attracting an organic audience. Organic followers will offer the highest retention rates and the best type of engagement. However, you must consider buying Instagram views to get started.

In this guide, we’ll explore how buying Instagram views works and three top-rated sites to help you get started. It’s a simpler process than you might think, so more and more users choose to buy views every day.

How Does Buying Instagram Views Work?

It can seem daunting if you’ve never tried to buy IG views before. In truth, it’s just as easy as buying a new pair of shoes online. With a trustworthy site (like the ones we review in this guide), you’ll gain access to far more engagement than you imagined.

Let’s look at some of the key things you should know before you buy Instagram views or buy followers Instagram.

Bulk or Daily Drip?

When you choose to buy Instagram views, there are typically two types of delivery methods to consider. Most platforms will advertise their instant delivery, which is excellent for small engagement packages. However, daily drip is preferable if you’re buying thousands of views and followers.

With daily drip, you’ll have a certain level of engagement delivered over time, such as 48 to 72 hours. With this process, you can guarantee your attention comes from higher-quality sources. Also, it helps make your increased metrics appear more authentic.

Keeping Information Secure

Any platform worth its salt that allows you to buy Instagram views will never ask for your profile passwords. It is one of the primary reasons why getting Instagram views is as popular as it is. You’ll only have to provide your page URL, and the site does the rest for you.

Of course, you will have to input your payment information, but trustworthy platforms keep your data secure. Instead of worrying about data leaks, you can buy views at any time using multiple payment methods. The better the site, the less of a headache you’ll have to worry about.

Choosing Different Engagement Levels

One important thing to consider when you look to buy followers or buy Instagram views is the amount of engagement you need. To start, small profiles can always benefit from small to medium amounts of engagement. Larger accounts can get away with more attention due to their higher number of followers.

When you visit these services, you’ll be offered several recommended packages. All you have to do is choose the one that best suits your profile’s needs. Sometimes, platforms may even allow you to put through custom orders, helping you create a tailored approach to your growth.

Frequently Asked Questions

Still unsure if buying Instagram views is the right route to take? Let’s get into some of the most frequently asked questions when you decide to buy Instagram views.

1. Can you make money on Instagram views?

Instagram is one of the few platforms that makes monetization a little challenging. That said, it’s a fantastic resource to help direct your audience to monetizable platforms. For example, you can send your followers to your website or other social platforms to generate income.

The more Instagram views you buy, the more people you’ll attract to your profile. While it won’t give you immediate monetary benefits, it opens the door to other marketable opportunities. Also, it makes your page appear more popular, increasing your chances of brand partnerships.

2. Are views or likes better on Instagram?

Views and likes are equally as important on Instagram as on any platform. The more views you have, the more authority your content receives. Also, the more likes you have, the more popular your posts appear to an organic audience.

Considering you need a loyal audience for growth, you’ll surely want to consider buying Instagram likes. Buying views is also essential, as it pushes your content to more people in your target demographic. Consider purchasing both types of engagement for faster growth.

3. Can you buy Instagram views?

There are a couple of ways you can harness the power of being able to buy Instagram views. Influencers can buy views for their Insta Stories and their Lives, helping improve engagement across the board. All you have to do is find a service, choose an engagement package, and the site handles the rest for you.

3 Best Sites to Buy Instagram Views

With a good idea of what to expect when you buy IG views, it’s time to explore three of our top options. These sites will help you buy Instagram likes, buy Instagram followers, and get Instagram views. Also, they’ve all been tested and rated, ensuring they’re top-tier resources.

1. Likes.io

Likes.io is ideal, whether you’re looking to buy views on Instagram or buy Instagram followers. You’ll give your profile a head start, making it easier for real users to find your page. Also, if you want the power of organic growth, this platform is perfect.

Likes.io has an assortment of packages for when you want to buy views on Instagram. Like other services on this list, you’re guaranteed instant engagement delivery. Alternatively, they allow you to opt for gradual delivery over a set period, ideal for larger accounts.

Their fantastic offers are highly recommended for first-time Insta owners and veterans alike. You’ll appreciate their numerous packages spanning from buying 50 views to up to 30,000 likes if you’d prefer. There’s no doubt that Likes.io is one of the top-rated platforms to help you buy Instagram views.

2. Stormlikes.net

Stormlikes.net is an amazing site to help you buy IG views, and they also have packages if you want to buy Instagram Story views. They offer multiple types of engagement, making them a top-tier source for various platforms. Stormlikes.net has many years in the business, providing engagement for Twitter, TikTok, Spotify, and SoundCloud, to name a few.

When you want to buy Instagram views, all you have to do is browse through their collection of packages. They are diverse, but they’re also quite affordable, especially for small account owners. The platform also helps you understand the benefits of buying Instagram views to attract an organic audience.

After choosing a package, the process is seamless when you input your payment information. Your personal information is kept private, and you’ll never have to provide your social media password. With this process, you can buy Instagram views at any time and keep your identity protected.

3. Followers.io

The third best site we recommend if you want to buy views is Followers.io. One of their largest advantages is never having to worry about hidden fees, as their pricing is transparent. Also, every time you buy Instagram views, it’s covered by a guarantee, so you can be sure your order is delivered on time.

Followers.io allows its customers to decide whether they want instant or gradual delivery. Whether you buy Instagram Story views or buy Instagram likes, you have complete control over how your engagement comes through. Smaller accounts may benefit from faster delivery, while larger accounts may prefer drip or gradual delivery.

Their website is clear and easily navigable, making it quick and straightforward to get Instagram views within seconds. Even if you’ve never bought engagement before, you’ll have help from a 24/7 customer service team to guide you. As an added benefit, every order features authentic engagement from real accounts, ensuring your Instagram views look genuine.

The post How To Buy Instagram Views To Win Real Profile Engagement? appeared first on Grit Daily News.

However, while improving brand awareness is a tall order that requires a great deal of time, budget, and effort — it’s perhaps even more difficult to accurately measure your brand awareness.

And measuring your brand awareness levels matters. After all, what’s the point in working to improve your brand awareness if you aren’t tracking your progress and identifying what works and what doesn’t?

In 2022, one of the most effective ways to track and measure your brand awareness is through the use of brand monitoring software like Latana. But before we take a look at an exciting case study on Headspace — let’s discuss a few more reasons why tracking brand awareness is so integral to brand success.

Why Tracking Brand Awareness Matters

To be fair, brand awareness is a rather vague concept — especially in the numbers-driven world of marketing. Not to mention, for years it’s been a notoriously difficult KPI to accurately measure.

But, no matter how much we’d like to avoid dealing with brand awareness — with today’s oversaturated markets and cutthroat competition, it’s a must for every brand.

And that’s where brand tracking software comes in. Designed to help brands keep track of their performance and better understand consumer perceptions, brand tracking software allows you to make more informed data-driven marketing decisions.

At the end of the day, brand managers need to know if the brand campaigns they’re spending the big bucks on are actually having a positive impact on their target audiences. And with the customer insights that brand tracking software provides, brands can create campaigns that speak directly to their target audiences, address any purchase barriers, and foster long-lasting connections.

Here are just a few of the ways that tracking brand awareness can help brands grow. With brand awareness data, you can:

• Discover new audiences
• Measure the success of brand campaigns
• Track and analyze your brand’s impact
• Track competitors’ performance
• And more…

Now, to illustrate how a tool like Latana makes all the difference, let’s consider the following case study on the mega-successful mindfulness app, Headspace.

Headspace Case Study

As one of the world’s leading mindfulness apps, Headspace aims to improve consumers’ lives through its science-backed meditation tools. According to Headspace itself, the app helps users “create life-changing habits to support [their] mental health and find a healthier, happier” version of themselves.

Currently, Headspace has over 70 million users in more than 190 countries around the globe — from the US to Germany to India. But that doesn’t mean the brand’s growth has plateaued. Like all growth-minded brands, Headspace is always working to improve its reach and saturation within its target markets.

So, in 2019, the brand realized that it needed to deal with an issue. See, in the past, Headspace focused almost exclusively on performance marketing — but, now, it was ready to introduce brand marketing into the mix in order to gain a competitive advantage in its crowded industry.

However, Headspace had little experience with brand marketing and was wary of wasting portions of its marketing budget on campaigns that weren’t effective. Case in point — the brand had recently launched brand campaigns across Germany, France, and Spain but had no way of understanding the impact said brand campaigns were having.

That’s when Headspace decided it was time to invest in a solution that could prove whether or not its brand campaigns were hitting the mark. Ruth Chadwick, Headspace’s Brand Strategist, spent some time looking into various brand tracking options — but, ultimately, chose Latana, as she felt it was most suitable for a high-growth tech brand.

So, Latana gathered, treated, and prepared the necessary data — in this case, with a focus on Germany, Spain, and France. By analyzing the data collected across Germany in Q1 and Q2 of 2019, Headspace could see that its campaigns were indeed driving brand awareness.

Next, Headspace compared the data from the German market to data from Spain and France — where they didn’t roll out any brand marketing campaigns. This comparison proved that — although they were reaching their target audience in all three countries — in Spain and France, where no brand campaigns were running, a significantly smaller increase in brand awareness was found.

Example view of the Latana dashboard

Therefore, with the help of Latana’s cutting-edge brand tracking technology, Headspace was able to confirm that launching brand campaigns did indeed have a positive impact on brand awareness.

With this knowledge at hand, the brand could replicate its successful campaigns from Germany and, thus, accelerate the pace at which it was able to grow in new markets going forward.

Thanks to Latana’s findings, Headspace could now move away from a pure performance marketing approach and successfully integrate brand marketing campaigns in an effort to increase brand awareness and penetrate new markets.

Final Thoughts

Of course, there are other methods to measure brand awareness. From utilizing Google Search Console data to tracking social mentions to running DIY surveys — self-starter brand managers can decide what’s best for their company.

The options mentioned above are less involved and, thus, cost less, but the data and insights they provide often aren’t able to stand up to scrutiny — meaning these methods put brand managers at risk for making misinformed decisions and steering their brand in the wrong direction.

So, for those who want to make strategic growth decisions backed by accurate, reliable data, support from expert researchers, and an easy-to-use, intuitive dashboard — then a tool like Latana is the answer.

If you’re interested in learning more, then feel free to book a demo with the Latana sales team today to see if it’s the right fit for your brand.

The post How Latana Helped Headspace Measure Brand Awareness & Achieve Growth appeared first on Grit Daily News.

Importance of competitive intelligence

When put in simple words, competitive intelligence constantly oversees the forces that could disrupt your company’s competitive edge. Businesses examine this data and take well-planned business measures. As per the current status, business competition has increased in recent years and is increasing faster.  

Competitive intelligence gathers all the helpful information from both published and unpublished sources. The nature of competitive intelligence could vary with the company, type of industry, departments, etc., but the ultimate goal is to aid in making better decisions, discovering potential risks, and improving the corporate performance of the business before it becomes rapidly apparent.

What are the important components of competitive intelligence?

Competitive intelligence is developed to create a competitive edge by tracking the competitors. To get a piece of more precise and comprehensive information regarding the competitors and how to move forward with your business, you will have to consider the following components of competitive intelligence:

1. Sector intelligence

Sector intelligence plays a major role in understanding the events occurring among large companies. Sectors are developed by different grouping companies based on their predominant business activity. This intel tracks large-scale economic shifts and provides access to these trends. Each sector has its unique characteristic and risk profile. Sector intelligence also plays an important part in providing the business with a competitive edge. 

2. Market intelligence

Market intelligence identifies the strengths and weaknesses of competitors and provides the partners’ insights on the competitive strategy of the company’s products and services and the future problem your company is likely to face. 

Situations, where businesses use Market intelligence, are listed below:

• Decreased understanding of the customer’s need
• Scaling up to new existing markets
• Evaluating existing products and comparing them with the competitor products

3. Competitor intelligence

Competitive intelligence focuses on the competitor’s decisions and the movements happening in the industry. This intelligence is useful in observing the competitor’s marketing strategy and winning deals in your landscape, their impact on the market, business, customers, etc. competitive intelligence keeps you active in the competitive industry, advance faster and remain ahead of the curve. 

4. Innovation intelligence

Innovation intelligence assists you in solving problems by incorporating new ideas. This intelligence is crucial for any business’s success as it helps in understanding the changing customer behavior, identifying new offerings, and identifying holes in the market. 

5. Sales intelligence

Sales intelligence utilizes the data and software to help the vendors concentrate on purchasing prepared accounts, creating profiles, efficient data management, and more. As the business is constantly changing, it is important to monitor them and improve the sales tools. 

6. Procurement and supply chain intelligence

Procurement and supply chain intelligence is important to understand the potential risk by analyzing and interpreting the existing reports and implementing effective measures to mitigate them. This largely helps minimize the risk proactively, identify potential suppliers, understand their strengths and weaknesses, analyze cost drivers and assist you in taking better decisions in sourcing and category oversight.   

The procurement and supply chain intelligence provides information on:

• Storage expenses
• Seller or partners malfunctioning
• Administrative risks
• Taxation costs and risk factors
• Material supply intel
• Cost of production
• Competitive sale price. 

7. ESG intelligence

ESG, short for the environment, social, and government intelligence, helps identify your business’s influence on the environment, social issues, and government relations. It also helps track the changes and easily adapt to the new environmental, social, and governmental relations. 

ESG intelligence is of supreme importance for any business since it enables your business to remain on top of any new changes happening.

It can also help trace the environmental impact of a business, help in turning more sustainable by adjusting the landscape, provide accurate data on your industry and competitors and propagate faster adaptation to business models. It can also offer a close observation of competitors’ movements and efforts and their relationship with foreign and national governments. 

The post What Are The 7 Aspects Of Competitive Intelligence? appeared first on Grit Daily News.

Having an office space devoted to your company, whether or not you have a home office, can make a difference, especially if you want to provide a better environment for your present and future employees. The number of considerations that accompany searching for a good working environment can make the process very difficult when looking for startup office space.

You will have to meet the immediate needs of your startup business while also planning for the future, ensuring that the location you choose is both cost-effective and suitable for team morale and appropriately expresses your brand image. Here are some pointers to consider if you’re looking for the ideal office space for your startup:

1. Choose Your Location Wisely

It would be inconvenient for everyone if the workplace were positioned far away from where you and your staff live. So, draw a map of where you and your team live and look for an office that is easy to access frequently. Creating a concentrated area is an essential element in the procedure. You’ll keep your staff members if you make it easy for your employees to get there.

It has been proven that choosing the correct location has a favorable impact on a company’s future growth, both internally and externally. As a result, it’s critical to consider the business potential and convenience of a potential new physical site for your company.

Another factor to consider while selecting your office space and location is your clients’ interests. The last thing you want is for clients to have trouble finding your office location. You’ll want to make sure your office space stands out in their minds for the right reasons. Therefore, do consider the attractiveness of your surroundings when making your pick – and that includes locating a facility with enough natural light.

2. Decide How Much Office Space Your Company Need

When looking for office space for your startup, one of the first things to consider is how much space your company requires. Do you want to figure out how much space you’ll need? You can use an office space calculator to help you figure out how much room you need.

First, determine how dense you would like your office to be or how many square feet per person you want. Which one of these alternatives appears to be the best fit for your business?

• High Density (80 to 150 sq feet per employee): Most of the seats are open, with rows of small workstations. There may be a few private offices and huddle rooms available. We frequently found this type of office space in firms with many teams sharing the same area; sales, technology, coworking, and customer service offices.

• Average Density (150 to 250 sq feet per employee): A mix of open cubes, desk space, and private offices. This arrangement is a traditional workplace setup. 

• Spacious (250 to 500 sq feet per employee): Large private offices make up most of the space. Historically, this can be found in the professional services industry.

To determine the overall amount of space you might need, multiply your employee headcount by the number of square feet you desire per employee once you’ve decided on the ideal density for your workplace. Planning for future development is a critical element that business startups must keep in mind. You’ll need to factor in how quickly your business expands and plan how much space you’ll need now and how much you’ll need throughout your lease.

For startups with rapid growth plans, this usually entails acquiring additional space and negotiating for expansion rights in your lease or accepting a shorter-term lease that will get you by for the time being, with the idea of expanding or moving as you grow.

A trained tenant representation broker can assist you in determining your company’s growth goals and determining which options are best for you.

3. Examine the Price Tag

A crucial aspect to consider is whether the cost is appropriate for you and your startup. It may seem obvious, but it is essential to know that you’re not overextending yourself on your rent. Ensure that the office space you want does not impede your startup’s growth due to the cost.

Consider the hidden costs of your offices, such as internet connection, parking, and other expenditures that may come up unexpectedly. To ensure that you’ve chosen an economical alternative to your startup, it’s good to straighten out any fees before signing the tenancy contract agreement.

Your office budget will be limited, especially if you’ve just started your business. There are, however, several practical and simple strategies you may utilize to make the most of the limited space available to you. Shelving bays and installing lockers are two examples of space-saving storage solutions. The most important thing is to ensure that your team has enough space to function efficiently while staying within budget.

4. Think Beyond the Rent

Never let rent dictate your office space decisions because it may affect your employees’ well-being. Better space impacts your company culture since it encourages creativity and motivates employees to work more. It can also affect your startup’s capacity to retain and hire talented employees.

While generating a pleasant and lasting impression on clients who will visit you, your workplace must have enough room to facilitate breaks and other vital team activities. Although appearances aren’t everything, they are frequently essential in the corporate world. It will be well worth the extra money to have a professional office with safe, clean, and well-maintained restrooms.

5. How Long Should You Sign an Office Lease?

Another factor to consider for startups businesses is the appropriate lease length. Because startup businesses are frequently in the midst of rapid expansion, determining the optimum lease period can be difficult. It’s common for startups to sign a shorter-term lease to maintain flexibility and avoid over-committing. Established and stable businesses with well-defined expansion plans often prefer longer-term leases for those who want to lock in their rate.

If you’re looking for a shorter lease term, you might be able to find one if a space has been unoccupied for a long time. Choices, such as coworking space or a sublease, are another method to negotiate a shorter, more flexible lease. Check here for a typical sublease contract template. This alternative can provide you with a stable environment until you determine how much space you genuinely require during the growing phase.

Conclusion

Before you invest in an office for your startup, consider a few things. Whether you’re going to enlarge it or want more space for all of your employees, it’s always ideal to prioritize your needs and remember the pointers mentioned above. With those tips in mind, you’ll be able to select the best one for your developing business and specific requirements.

The post 5 Essential Tips to Find an Office Space for Your Startup appeared first on Grit Daily News.

While most people don’t commission the making of statues, temples, and works of art these days, PR continues to be essential in the world of business, media, and government. Bill Gates is often quoted as saying: “If I only had two dollars left I would spend one dollar on PR”. While the origin of this quote can be debated, the truth it speaks of can’t be denied.

With the internet now shaping how we communicate, invest, and access information, PR is more important than ever. Having a good reputation among peers, customers, and clients, has proven to translate to more success, which is just what PR seeks to do. Unfortunately, when PR fails to fulfill its mission, disaster can ensue.

The Dangers of Bad PR

Great PR efforts go unnoticed more often than not as they work silently to improve or restore reputation. Bad PR tends to have the opposite effect, especially at a time when memes, shorts, and other viral mediums become the rule. There are many examples of bad PR campaigns out there, which makes it hard to choose one as the worst.

Let’s take a look at one of the most well-known PR disasters of recent times: Pepsi’s infamous Black Lives Matter commercial. This commercial featured Kendall Jenner and was aired on the 49th anniversary of the assassination of the Rev. Dr. Martin Luther King Jr. In the commercial, the “Keeping Up with the Kardashians” starlet was depicted joining the crowd after a protester nodded her to join while she was shooting, just to later hand a Pepsi can to a police officer as the crowd cheers and the screen reads “Live bolder. Live louder. Live for now”.

The commercial was received with harsh criticism from both experts and the general public, often being referred to as “tone-deaf” by the media. Rev Dr. Bernice King, Dr. King’s daughter, referred to the commercial by tweeting “If only Daddy would have known about the power of #Pepsi. Those organizing the protest also were quick to criticize the commercial, with the executive director of the Marsha P. Johnson Institute telling the NY Times “That’s not what it looks like to take bold action”.

It has now been 5 years since the commercial was aired and then removed the next day but people and the internet have not forgotten the fiasco. This is despite Pepsi and Jenner’s public apologies, with the starlet even breaking down in tears while doing so. While the original commercial and all of its copies have been deleted from YouTube, Saturday Night Live’s parody has amassed almost 11 million to date.

The commercial has now become not only a case study but also a constant reference on how brands fail to recognize the relevance of current events. The brand’s efforts to fix the disaster it caused were just as bad as its research before airing it, consisting only of apologizing via a tweet and focusing its efforts on hiding the evidence. Pepsi’s apology read: 

“Pepsi was trying to project a global message of unity, peace, and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

The reactions to the apology itself were mixed, with most criticism on social media making reference to the brand apologizing to Kendal Jenner.

Other infamous examples of bad PR include Susan Boyle’s #susanalbumparty, McDonald’s #McDStories,  Woody Harrelson’s disastrous Ask Me Anything (AMA) on Reddit, Tidal’s inflated numbers with the lawsuit threats that followed, and Adida’s email congratulating those who “survived” the Boston Marathon. There are many more examples that come to mind when thinking of disastrous PR but really few when you look for good examples, which is exactly the point.

What Constitutes Bad PR?

While it is commonly said that “there is no such thing as bad publicity”, this saying couldn’t be further from the truth. While good PR can certainly turn a dire situation around, bad publicity has ended the careers of many, destroyed brands, and created pariahs. As such, bad PR in a moment of crisis is a major risk that every brand (personal or not) should try to avoid.

The most common scenario resulting in bad PR is having no PR at all. Many people and organizations believe that PR should only be taken into consideration in a moment of crisis, which is just wrong. If you want to oversimplify, reputation management can be seen as subtracting the negatives from the positives. If you haven’t made an effort to gain a positive reputation, when a disaster occurs you will have less material to work with.

Of course, there is so much more to PR than just thinking of it as a mathematical formula. Elements like SEO, press releases, speech writing, networking, and social media all play roles when it comes to reputation. PR is just like marketing that must account for customers, media, regulators, politicians, partners, manufacturers, etc, no matter if they have a direct relationship with you or your brand.

Bad PR will often be defined by bad communication, poor timing, lack of exposure, no follow-ups, conformity, or lack of plans. Let’s take Adida’s case as an example of poor timing and bad communication: the company sent an email congratulating those who “survived” the Boston marathon. While this email would have been perfectly acceptable prior to 2013, the bombing changed that forever.

Another common mistake in the world of business, especially when it comes to startups, is the excessive or insufficient publishing of press releases. It is not unusual to read a press release that doesn’t really warrant the format, resulting in readers losing interest over time and missing on press releases with actual importance. In the other case, how can the public know about major developments if they are not announced? Press releases are the preferred means for media outlets to know about what is going on in a lot of industries… Trust us, we would know.

In addition to press releases, there is another practice that results in bad PR most of the time: Not establishing a good relationship with media outlets. It is not uncommon for PR firms or specialists to approach outlets with ludicrous demands, rudeness, poorly written information, or lack of research. With media outlets being bombarded with requests, press releases, proposals, and invitations, failing to build strong relationships is inexcusable. Make sure to network and cultivate your relationships!

There is probably a no better example than GoDaddy when it comes to failing to understand your audience. You might remember SOPA, a bill proposed in 2011 to stop piracy online that was received with a strong backlash from the internet community. Back then, GoDaddy decided to join the list of a few internet companies that supported the bill, causing customers to boycott the company. The backlash was so strong that GoDaddy was forced to stop supporting the legislation before opposing it altogether after having lost more than 37k domains,

Lastly, another error that will invariably result in bad PR is failing to be on top of current events or trends before jumping in, especially when it comes to your audience. A great example of failure in this area is DiGiorno’s infamous “#WhyIStayed You had pizza” tweet. If you are not aware of the trend, you surely see nothing wrong with this tweet. Well, the hashtag was being used to discuss domestic violence at that time…

There are innumerable ways to make bad PR, making it impossible to list them all. However, as long as you do your research, have quality control processes in place, and start building your reputation before a crisis, you should be safe.

Repairing Your Reputation 

The damage is done and your reputation is suffering, what should you do now? The most important thing is not to rush as this will help you avoid making the situation worse. With good PR, you can turn the situation around most of the time.

Most often than not, PR specialists will focus on finding feel-good coverage to fight whatever caused your reputation to get tarnished. While this strategy can certainly help in some instances, it is recommended not to rely on it. Let’s face it, you made a mistake of some kind if you are looking to repair your reputation and most people won’t fall for that kind of coverage.

To start repairing your reputation in the right way, the first step is to identify what caused your reputation to go down. Did you communicate poorly on social media and created a misunderstanding? Did you fail to take care of a customer’s needs in the proper way? Maybe you launched a poll without accounting for internet trolls?

Once you have identified the root cause, you can start thinking about the best way to deal with it. An apology, clarification, change of plans, offering compensation, or even embracing it are some of the strategies you could follow. What is important here is not only to “solve” the immediate issue but to prove to the public that the situation will not happen again.

Take Britney Spears as an example when she attacked a paparazzi with an umbrella, seemed to hold her children hostage, and shaved her head in public back in 2007 and 2008. These events were a disaster for the public image of the “Princess of Pop”, resulting in derision and criticism from even the most loyal fans. Once her PR team announced that the situation was caused by mental health issues and she would be undergoing treatment. Just 2 years later, she would break the record for the highest-grossing American tour and is now a speaker for mental health awareness.

Once you have taken these first steps, it is now a matter of running an online reputation management project using tools like reverse SEO, inbound linking, and name-in-title coverage to ensure they stick. These strategies are all about changing the focus from the element that caused the damage to your reputation to what you are doing to repair it and the good you have done. This is the reason why actually making amends matters!

With search engines like Google, DuckDuckGo, and Bing being the main source of information for people, changing the contents of the first pages is essential. If someone searches for your name or your brand’s, the last thing you want them to find is whatever caused the problem in the first place. As such, it is essential to use SEO to improve the visibility of the positive content and reverse SEO to lower the negative.

When trying to get the record straight, getting personal can also be a good idea. Everyone knows we all make mistakes, which is why in some instances it can be a great idea to participate in a podcast or interview. By doing so, you might be able to connect more directly with your audience and change their perspective as the format is more interactive, allowing you to establish more credibility.

As we said before: repairing a tarnished reputation is possible but won’t be an easy process. It will require you to work with a specialist, actively monitor and bolster your online profiles, create positive content, request content deletion, and much more… Patience will be needed.

The most important thing here is to make sure you work with someone who knows what they are doing. Don’t think you can solve the issue yourself or the issue will just go away, it won’t!

The post Bad PR can Hurt Your Online Reputation: Here is How to Fix It appeared first on Grit Daily News.