The Grit Files with Loralyn Mears & Guest David Lokshin

By Loralyn Mears PhD Loralyn Mears PhD has been verified by Muck Rack's editorial team
Published on March 28, 2022

David Lokshin – and his father – have taken a road less traveled in entrepreneurship. With tenacity times ten, they adopted a “missionaries not mercenaries” philosophy until they found product market fit then never looked back. Trace is a wildy successful personalized sports memories solution: why watch every move by every member of the team when you only want to see your child or the one player you’re coaching? SEE: https://traceup.com/

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By Loralyn Mears PhD Loralyn Mears PhD has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Dr. Loralyn Mears is a Columnist at Grit Daily and a podcast host (The Grit Files, which aims to shine the spotlight on female founders). She is a content marketer, founder of the WORKtech startup, STEERus, specializing in personal and professional development to address gaps in soft skills - communication in particular. In her consultancy practice, she helps clients with content and strategy. Loralyn spent over a decade playing with mosquito DNA, got her PhD, decided she would rather market science than be at the bench and has never looked back. Along the way, she’s wined and dined her way around the globe. She's authored two books, including the 2018 Gold Medal Indie Book award-winning, One Sip At a Time: a Memoir and the hard science thriller, "The Battle for Humanity: How Science Saved Us." 

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