Jesse Anglen, Co-Founder and CEO of Rapid Innovation begins every project by establishing a foundational understanding of what they intend to “do” for the purpose of serving design needs and business objectives (ROI).
They objectively research and learn about their client’s business, agreed needs, and opportunities — setting goals and articulating their key performance indicators (KPIs) that will be instrumental in determining the overall success of your project.
Speaking on the Grit Daily Startup Show, Jesse says they develop your visual identity by translating the business, audience, and product strategy statements from the Discovery stage into a visual language that is uniquely your own.
They will work closely with you to analyze everything from the identity strategy to visual symbols and characteristics, concluding with style guidelines.
The goal is to design a foundation from which all designs in this project, as well as the following projects, can pull inspiration, and rules.