Web3 Brand Loyalty Programs Will Funnel Millions of New Users to Crypto

By Peter Salib Peter Salib has been verified by Muck Rack's editorial team
Published on July 18, 2022

It’s highly likely you are part of several brand loyalty programs and have heard of cryptocurrency – but you’re wondering how the two relate. Despite cryptocurrency earning online hype, it is still quite niche and has a long way to go in terms of integrating into the lives of everyday people. One way companies can introduce cryptocurrency to the mainstream is by leveraging loyalty programs.

Spend to Earn

Customer loyalty is the key to any successful business. Loyalty leaders growing their revenue roughly 2.5x as fast as competitors and peers lacking loyalty. A loyal customer is someone who is willing to stick with a product or service through thick and thin. They are also more likely to recommend a product or service to their friends and family.

An essential tool for building customer loyalty is to offer a rewards program. In fact, according to Bond, the average consumer belongs to 14.8 loyalty programs and is engaged in 6.7 of them. Rewards programs engage customers and give them an incentive to keep coming back and refer new business. They also serve as an analytical tool providing businesses a way to track their customers’ behavior and preferences. 

There are many different types of rewards programs, but the best ones share some common features. They are easy to use, offer a variety of rewards, and allow businesses to customize the program to fit their needs. A bold player in the space with a distinguished vision, Numi3, provides a novel rewards platform for modern businesses that understand the importance of customer loyalty and are looking to differentiate themselves.  

Brand loyalty the Numi3 way

Numi3 is a crypto-agnostic Web3 rewards SaaS platform that offers a unique solution for small to medium businesses looking to offer exceptional customer loyalty programs. For businesses, Numi3 boasts a full suite solution that is well thought out and executed using the latest technologies to provide:

  • easy onboarding and integration
  • secure and reliable infrastructure, and
  • the lowest fees on the market.

Businesses can create reward campaigns, referral programs, or giveaways to reward their customers. Numi also provides the ability to validate and process crypto rewards transactions in real-time. So this means you can earn crypto at the checkout of your grocery store. This technology is considered feasible for future use cases to process crypto transactions in real-time. This is where a consumer pays a business for a product in crypto and the payment is validated immediately.

On the customer-end, attractive features of the loyalty program include earning crypto rewards as determined by the offered rewards program. Numi3’s user-centric solution helps businesses cater to the 79% of Americans that say they are more likely to join a rewards program that doesn’t require them to carry a physical card.

The user-friendly and navigable interface offered by Numi3 allows the utilization of crypto rewards to be simple. Apart from providing a seamless experience, the platform adopts a high level of security with several layers of defense. There is also a dedicated team of security professionals who understand the intricacies of keeping digital assets secure. Numi3 provides a simplistic journey for users regardless of previous experience with cryptocurrencies.

With large-scale Web3 adoption, businesses need to grow together with their users and increase their engagement in a maturing market. Seamless implementation will allow businesses to launch an innovative reward program without the headache associated with creating novel solutions from scratch. 

Staked rewards

Another special feature Numi3 will offer to businesses is their state-of-the-art crypto wallet solution, allowing consumers to stake, save, or withdraw their rewards.

Staking their rewards will allow users to earn rewards for holding their tokens over a set period of time, as chosen by the business, giving them even more of an incentive to spend money to add to their compounding pool of points. Additionally, implemented QR code systems prevent connectivity or network service providers from ever being an issue when registering purchases during the point of sale.

The combination of several differentiators could be a game-changer for businesses looking to increase customer engagement and prevent frustrations associated with the previous generation reward programs.

Photo Credit: Numi3

Future of brand loyalty programs

The customer loyalty market is anticipated to increase four-fold by the year 2028, with most growth projected to be led by loyalty management companies implementing and integrating advanced technologies (Fortune Business Insights). Key players are introducing personalized features, demonstrating the opportune moment for Numi3 to build their market. 

Emerging trends in the reward program market include customer willingness to engage with brand loyalty programs. Bond says 95% of consumers prefer loyalty programs using emerging technology like chatbots, AI, VR, and smart devices. Additionally, 75% of consumers say they would engage more with loyalty programs they can easily access from a smartphone. (Source: Code Broker)

Inefficiencies and inconveniences riddle the current state of brand loyalty programs on both, the business and customer end. Considering that over 90% of companies have a loyalty program, there is a major opportunity to improve the reward landscape. (Source: Accenture)

Customers are unable to keep track of and transfer rewards across different platforms. Simultaneously, businesses are not seeing their reward programs benefiting them to the fullest extent. Numi3 offers a refreshing solution for businesses and customers in both revenue and user satisfaction.

There are still a lot of uncharted waters in how cryptocurrency can play a more major role in everyday lives. Consumers are starting to understand this economic landscape better. Incentivizing their participation is a step closer to pushing cryptocurrency to the economic forefront.

By Peter Salib Peter Salib has been verified by Muck Rack's editorial team

Peter Salib is a Tech Columnist at Grit Daily. Based in New Jersey, he is an avid participant of events nationwide who's attended CES in Las Vegas consecutively since 2013. Peter is the host and producer of Show & Tell, a product showcase YouTube channel and also works at Gadget Flow, a leading product discovery platform reaching 31M consumers every month. Peter frequently works with startups on media, content writing, events, and sales. His dog, Scruffy, was a guest product model on the Today Show with Kathy Lee & Hoda in 2018 and was dubbed "Scruffy the Wonder Dog.”

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