How can businesses be as strategic as possible when choosing a developer who will take the
time to understand their business and have the skills to stay competitive?

Building custom software versus buying a SaaS solution

When organizations need software to automate a process, the easiest solution is Software-as-a-Service (SaaS). There are hundreds, if not thousands, of SaaS products on the market to automate nearly every aspect of your business, from accounting to project management to sales. SaaS products are quick to implement, affordable, and easy to use.

The downside? You’re limited to SaaS functionality built for everyone and not specifically for you. Your business workflows must fit into the SaaS technology rather than the technology customized to your business requirements and can interfere with the way your employees perform daily tasks and inhibit your unique strategies. SaaS is often the most affordable option at the expense of flexibility. A SaaS application built for the masses can only do so much. A custom application can do anything you need. It lets you own the product allows for growth and additional features while giving you a competitive edge.

Become more efficient and more productive by building what employees need rather than compelling them to work with limited SaaS functionality. Organizations might hesitate over the initial investment and the questionable return on that investment. Still, a custom solution will often prove to be much more cost-effective in the long run and can even make you money.

Custom, like SaaS, is not a fit for every case. There are plenty of SaaS products on the market that fit basic requirements or work as short-term stepping stones. The decision to go custom ultimately comes down to your specific needs. There’s no need to shift if a one-size-fits-all solution works for your team, but if you are constantly running into roadblocks in your off-the-shelf solution or have complex processes, custom could be your solution.

What makes a custom software solution be compelling?

Hours saved on team effort and time spent on a specific project. If your processes are highly customized, it’s reasonable to assume your software would also need to be. Instead of requiring teams to change the way they work, they can define the most efficient workflow in their software requirements.

Increased opportunity for customer acquisitions. You can build your strategies into your workflows using custom software to give your organization a competitive edge using tools that benefit customers. Perhaps your strategy has faster onboarding, better customer service, or a more personal approach. All these strategies can be built into custom software rather than limited by the same SaaS workflows used by all your competitors.

Intellectual property. With custom solutions, your organization drives the outcome, and you own the codebase, and it becomes your intellectual property. You no longer have a solution if your SaaS application goes out of business. With custom software, you own the solution.

Custom software needs a skilled team to build it. A competent development team requires several factors and solutions —technical, financial, and even cultural. Together, you work towards improving business workflows, revenue, and growth. Knowing what you need will help you describe what you’re looking for with prospective partners, compare skill sets, and ultimately decide the best fit for your project. Because a custom software solution gives organizations a competitive advantage in their industry – the caliber of developer talent needed to fit the bill may be more difficult to find than you realize. Custom software developers can offer a molded workflow that meets client needs and supports employee preferences. Still, they also need to have experience troubleshooting, managing enterprise projects, and building rapport with you when (at times) you may not know what you want or need.

Here are four tips to keep in mind when searching for the perfect partner:

They Need To Understand Your Business Needs

You understand the nuts and bolts of your business, but the development agency does not. Very few developers will take the time to understand your workflows step by step. They will code an application based on the requirements you tell them. If you are non-technical yourself, you may not even understand what you are asking for until the product doesn’t align with your vision. The right partner will bridge the gap between technology and your business requirements. They will ask questions not just on the technical specifications but also on what is driving these workflows. The development firm must share the same level of competence and depth of experience to understand your project’s technical and business considerations.

They Should Anticipate Long-Term Project Needs

Since custom software is more flexible and scalable, the partner you choose must take the time to understand your unique business requirements and the way you work. They must build scalable solutions so that you can always make changes as your organization grows and anticipate any pitfalls so that technology is no longer an issue in your growth. Finding the right partner who knows what it takes to build a solution to support future services proactively rather than reactive is critical. The agency and development team will need to be a quick thinker with experience selling and making decisions around software modifications.

You Should Understand that Top Talent is in High Demand

Gone are the days you could hire a single developer to handle all your IT needs. Most projects require a team with a diverse set of skills and expertise. “Full-stack” developers are as rare and mythical as unicorns. Not only that, but demand for software engineers is higher than we’ve ever seen before. Amazon alone has more than 20,000 available tech roles. According to the National Foundation for American Policy, more than 1.2 million unique job postings were in early September. This translates to higher developer costs to get quality services.

What About Hiring Internally?

That topic could be an entire article by itself. Hiring internally for your software needs can be a great solution but comes with its own host of challenges. Without diving into too much detail, you’d need to consider: a CTO, what kinds of development resources you’d need, UI/UX resources, proper implementation and production processes, and maintenance and security procedures. This is more challenging if you are non-technical. While building a successful internal development team is entirely possible, it can be a significant investment of time to get them up and running. Ultimately, this decision boils down to your specific business needs.

A Strong Partner

The goal of choosing the right development partner goes beyond the project alone. An ideal partner understands your company’s larger mission, is aligned with your future goals, and collaborates with you as a ‘partner in crime’ to achieve these goals and realize your vision. As in any relationship, a strong partner is characterized by transparency and trust related to all aspects of project development, efficient ongoing communication, and clarity around expectations at every stage. Most of all, the developers you work with must take the time to understand your requirements and the way your business flows, so they can build a solution that gives you a competitive edge and makes you money.

The post Top Considerations When Choosing a Developer for Bespoke Projects appeared first on Grit Daily News.

We asked Daniel Nieh, founder of Sparq, about his business and the implications for car ownership.

What is Sparq? What is your mission, background, and entrepreneurial philosophy?

SPARQ is a tech startup disrupting the entire car servicing industry through an annual subscription-based model that eliminates labor fees. We remove what car owners hate most about traditional mechanic shops: obscurity, inaccessibility, inefficiency, and inconvenience. Our mission is to provide world-class automotive services that focus on convenience, transparency, and professional expertise. Daniel Nieh is originally from Taiwan. He had founded 3 different startup companies. His entrepreneurial philosophy is to challenge the status quo of an industry. 

Why is the future of car servicing subscription-based?

People value transparency. It’s built for people who don’t like having unknowns. Consumers value a set price, and having control over their maintenance expense. Knowing what their vehicle is going to cost them over the next 1-5 years is valuable to people. It allows them to plan ahead. SPARQ is the pioneer for subscription-based car servicing. As we’ve seen in other subscription-based services, it gives users complete control over their needs. A subscription model removes the possibility of having a conflict of interest with our users, and it allows them to have a frictionless car servicing experience without ever worrying about being overcharged. 

How does this differentiate you from traditional mechanic services?

SPARQ completely dominates in these five areas

Efficiency: We are 5x more efficient than any existing mechanic services at half the cost. 

Convenience & Accessibility: We made servicing your car as simple as ordering a coffee, simplifying the car servicing experience and making it extremely intuitive to our users.

We made car servicing accessible by being at close proximity to our users. We’re anywhere the users go. They can find us in any city, especially after our nationwide expansion. 

Transparency: Our entire process is as clear as a crystal. That includes pricing structure, servicing process, and procedure.

Assurance: Users won’t be deceived by us, since they know exactly what is included in the membership and what they need to pay for. 

Manufacturer Certified

Warranties

We’re anywhere they go. Find us in any city.

What does a ‘Lab’ look like and where/when will they be?

SPARQ had reimagined what service centers look like. SPARQ Labs will all be located in city centers. We’re launching our initial Labs in Boston at 2023.

How does the ‘Diagnostic Tool’ work and how does this change the driving experience?

SPARQ Diagnostic Tool is a device that we give out to all users for free when they sign up for our service. It allows our users to access their vehicle’s health information through their phone so they can become more aware of their vehicle’s condition. The device can be plugged into any vehicles manufactured after 1996.

What are your goals and rollout for Sparq moving forward?

We’re taking over the nation at rapid speed. Our goal is to have SPARQ Labs accessible in every US Cities by 2025. As we continue to expand, we’re looking to include more benefits for our users to make the car servicing experience enjoyable.

Do you have any final advice for other entrepreneurs in the tech-space? 

My advice for entrepreneurs in tech is don’t follow what’s hot in the space. Always be as bold and contrary as you can to make an impact. Pressure makes diamonds, and objections make entrepreneurs.

The post Sparq Is the Subscription-Based Future of Car Servicing appeared first on Grit Daily News.

Spend to Earn

Customer loyalty is the key to any successful business. Loyalty leaders growing their revenue roughly 2.5x as fast as competitors and peers lacking loyalty. A loyal customer is someone who is willing to stick with a product or service through thick and thin. They are also more likely to recommend a product or service to their friends and family.

An essential tool for building customer loyalty is to offer a rewards program. In fact, according to Bond, the average consumer belongs to 14.8 loyalty programs and is engaged in 6.7 of them. Rewards programs engage customers and give them an incentive to keep coming back and refer new business. They also serve as an analytical tool providing businesses a way to track their customers’ behavior and preferences. 

There are many different types of rewards programs, but the best ones share some common features. They are easy to use, offer a variety of rewards, and allow businesses to customize the program to fit their needs. A bold player in the space with a distinguished vision, Numi3, provides a novel rewards platform for modern businesses that understand the importance of customer loyalty and are looking to differentiate themselves.  

Brand loyalty the Numi3 way

Numi3 is a crypto-agnostic Web3 rewards SaaS platform that offers a unique solution for small to medium businesses looking to offer exceptional customer loyalty programs. For businesses, Numi3 boasts a full suite solution that is well thought out and executed using the latest technologies to provide:

• easy onboarding and integration
• secure and reliable infrastructure, and
• the lowest fees on the market.

Businesses can create reward campaigns, referral programs, or giveaways to reward their customers. Numi also provides the ability to validate and process crypto rewards transactions in real-time. So this means you can earn crypto at the checkout of your grocery store. This technology is considered feasible for future use cases to process crypto transactions in real-time. This is where a consumer pays a business for a product in crypto and the payment is validated immediately.

On the customer-end, attractive features of the loyalty program include earning crypto rewards as determined by the offered rewards program. Numi3’s user-centric solution helps businesses cater to the 79% of Americans that say they are more likely to join a rewards program that doesn’t require them to carry a physical card.

The user-friendly and navigable interface offered by Numi3 allows the utilization of crypto rewards to be simple. Apart from providing a seamless experience, the platform adopts a high level of security with several layers of defense. There is also a dedicated team of security professionals who understand the intricacies of keeping digital assets secure. Numi3 provides a simplistic journey for users regardless of previous experience with cryptocurrencies.

With large-scale Web3 adoption, businesses need to grow together with their users and increase their engagement in a maturing market. Seamless implementation will allow businesses to launch an innovative reward program without the headache associated with creating novel solutions from scratch. 

Staked rewards

Another special feature Numi3 will offer to businesses is their state-of-the-art crypto wallet solution, allowing consumers to stake, save, or withdraw their rewards.

Staking their rewards will allow users to earn rewards for holding their tokens over a set period of time, as chosen by the business, giving them even more of an incentive to spend money to add to their compounding pool of points. Additionally, implemented QR code systems prevent connectivity or network service providers from ever being an issue when registering purchases during the point of sale.

The combination of several differentiators could be a game-changer for businesses looking to increase customer engagement and prevent frustrations associated with the previous generation reward programs.

Future of brand loyalty programs

The customer loyalty market is anticipated to increase four-fold by the year 2028, with most growth projected to be led by loyalty management companies implementing and integrating advanced technologies (Fortune Business Insights). Key players are introducing personalized features, demonstrating the opportune moment for Numi3 to build their market. 

Emerging trends in the reward program market include customer willingness to engage with brand loyalty programs. Bond says 95% of consumers prefer loyalty programs using emerging technology like chatbots, AI, VR, and smart devices. Additionally, 75% of consumers say they would engage more with loyalty programs they can easily access from a smartphone. (Source: Code Broker)

Inefficiencies and inconveniences riddle the current state of brand loyalty programs on both, the business and customer end. Considering that over 90% of companies have a loyalty program, there is a major opportunity to improve the reward landscape. (Source: Accenture)

Customers are unable to keep track of and transfer rewards across different platforms. Simultaneously, businesses are not seeing their reward programs benefiting them to the fullest extent. Numi3 offers a refreshing solution for businesses and customers in both revenue and user satisfaction.

There are still a lot of uncharted waters in how cryptocurrency can play a more major role in everyday lives. Consumers are starting to understand this economic landscape better. Incentivizing their participation is a step closer to pushing cryptocurrency to the economic forefront.

The post Web3 Brand Loyalty Programs Will Funnel Millions of New Users to Crypto appeared first on Grit Daily News.

But, as much as this scenario brings about a particular problem all of its own with capital outflows out of the United States reaching worrying heights, there are also an increasing number of companies moving back to the United States. Now, whether you’re based in America or you’re reading this post from outside of the States, if you’re serious about business you have to be serious about America. The vastness of the American economy and the reaches of Americana influence are matched only by the far-reaching power of the US Dollar – the Republic of Zimbabwe can attest to that, they no longer even use their own currency anymore. Different discussion for sure, but still of interest.

So what is driving American businesses back home, and is this a sign of things to come – how do these businesses survive abroad at all and what drove them there in the first place?

Let’s discover more.

Image By GDJ

WHAT MAKES A COMPANY LEAVE AMERICA?

The most obvious reason we have to explore here is the complex, never-satiated, and permanently demanding debacle that is the United States system of taxation. Depending on the city and state you conduct your business in, how many employees you have, and the industry you’re operating in, you’ll experience a very different taxation system. There is that and then actual monetary policy. Not just the monetary policy of the Federal Reserve, but how it translates to corporations themselves. We could all get better at managing our money, specifically cash reserves.

With States like Texas on an aggressive drive to bring in investment from tech companies leading to something like a “nouveau’ silicon valley in the State, they have achieved this only because they have installed a highly attractive tax deduction system. Companies setting up shop in the State will enjoy little to no State taxation and some of the most favorable Federal taxes in the country, with a generous deductible program for new startups that create jobs, and the rule is simple: the more Texans you employ, the more generous your taxation becomes. Just ask Elon Musk.

The problem is that taxation, simply in words, is sufficient in and of itself to cause stress to investors and the money-people.

But, we also know that that is not entirely true. New York City has some of the highest tax rates in the country – for individuals that are. For all the skyscrapers in New York, there are ten times that amount of companies based there who have taxation domiciled somewhere other than New York, and in most cases – not in America at all.

The Caribbean has been particularly successful in luring company HQs to their shores. With promises of highly lucrative taxation systems and, in many cases, little regulation, it’s no wonder that the “Yanks” are on the move.

SOLVING THE PROBLEM OF AMERICAN TAX

You may be surprised to learn that some of America’s biggest and most loved brands are no longer…well, “American”.

Burger King is Canadian after they acquired Tim Hortons, Budweiser of all companies now calls Belgium home, and Purina is now Swiss after their merger with Swiss giant Nestle.

What is more than just a little interesting is that many companies have left the USA for the United Kingdom – not exactly known for its liberal tax regime. Many American families have followed and now call London home. Sparking something of a “little America” in England’s capital, they bring that highly attractive Greenback with them. Relocation and migration it’s big businesses not just logistically but also in terms of consumption.  New migrants from America tend to come from backgrounds higher up on the social strata and need services that range from banking to Building Surveyors when they get there.

But it’s not exactly an easy process, so how bad is the tax in America that so many are prepared to navigate the complex migration system practiced in countries like the UK?

Let’s see how America compares.

Firstly, America is only just behind the UK in the Group of 7 nations that between them represent the world’s most industrialized nations, in terms of tax collection. So what’s the attraction? The UK is expensive, the weather takes some getting used to, and post-Brexit is not nearly as competitive as before.

Well, it turns out that they’re moving there precisely. Nearly 40% of American businesses in Britain pre-Brexit had to consider moving to other countries in the European Union. Still, many decided against it – and returned to the United States instead.

Photo By Stux

So if that’s true, and it is – why is it happening?

Well, the plot thickens, and it turns out that the problem that sent American companies packing for shores abroad is the reason they’re returning – American businesses set up company HQs abroad knowing full well that they won’t turn a profit, thereby creating a massive tax write-off opportunity.

And therein lies the problem, and it’s a multi-billion dollar problem.

These companies are not breaking any law unless it can be proved that they are deliberately devaluing or mismanaging their companies to gain this advantage, and the short answer to that is this: Good luck with that.

This sort of blatant abuse of the laws of the United States is providing tax campaigners with limitless fodder. It is costing the US economy hundreds of billions of dollars and, in recent times, even more.

The overall issue is way more complex to explain here thoroughly, but certainly, it is skewed to the advantage of CEOs and holding companies.

It is precisely the liberal business environment of the United States that makes it so competitive. Still, it is not necessarily an environment that is shared equitably, at least not yet. Speaking to whether or not you should take advantage of those laws? Only you can decide if that will work for you or not, but what is somewhat unfair is the lack of access to those benefits that the “average Joe” would experience.

The post When The Going Gets Tough, The Tough…Go Abroad (And Then Come Back Home) appeared first on Grit Daily News.

While there are many things that a typical LMS can do apart from internal learning and drafting developmental programs, the following are some key points that make it more customer-centric:

•  Regular posting of educational videos
• Quick learnings through quizzes, assessments, and exams 
• Offering a wide variety of learning courses which covers topics from different ambits.
• Analyze the customer’s performance and give them proper feedback
• Awarding them credits and certifications at the end of the completion stage.

LMS platforms are used globally, across various industries, and for different learning purposes. Hence, the primary motive is to keep the customers engaged and satisfied. For that, some attributes can be of help.

 Let’s look at some important features in LMS which can be helpful in customer training-

Saves time, money, and efforts

A good LMS saves a lot of time. If we have to do the onboarding according to traditional methods, we would be burying our heads under piles of paperwork. Also, the customers can come from any part of the world. Hence the training is not restricted to any geographical setting. Customers should be able to learn from the content at their own pace.

 Information is made available anytime anywhere.

All the information stored in an LMS can be assessed from anywhere and at any time. It can be viewed from a laptop, tablet, or a smartphone, for that matter. You can have access to calendars, various courses, etc. Also, it provides the flexibility to update the content and to delete and add files as and when needed. 

Customers are not our employees, so we cannot schedule training sessions for them, nor can we assign a particular time for them to learn from the information given. It has to be truly self-paced so that they can refer and learn through it in their time of need.

Award them certificates at course completion

The customers can come from any part of the world, so it becomes impossible to conduct a single workshop and sharpen their skills; hence training is done with the help of e-learning platforms and through e-learning courses. At the completion stage of the course, digital certificates are issued, which hold equivalent value to physical certificates. Awarding them certificates makes them feel good value; also, who doesn’t like a little appreciation, right?

Evaluate the success of your customer training programs 

An important feature of customer-friendly LMS is that it provides feedback and insights on the learning performance. How much growth can be expected from the customers in the stipulated time frame? What can be done to fill in the gap if there is some lag between the expectation and performance? Answers to these features improve the learning programs drastically and ensure customer success in a short period.

Globalization 

The learning doesn’t end the day you step out of the county; hence a good LMS should not be geographically restricted. It should support global language localization, payment getaways, and a universal time frame. The knowledge should be accessible anywhere for all the learners, in the country or outside.

Social Learning 

Humans prefer learning through social media channels, it has changed the way we receive and share information. No doubt, learning through social channels can make it easy, but there is a fear of consuming misinformation. Social chat boards, online forums, or discussion panels should be available to the customers. They can be monitored, and any false information can be deleted and taken off the platform.

Conclusion

As the pandemic hit us, the value of the digital world has come floating on top. Customer-friendly LMS has become important, as when it comes to delivering content, no one can match a customer-friendly learning management system. 

Making multiple reports, sharing spreadsheets, or having the learning material ready at all times not only saves a lot of time but also enhances productivity and knowledge. 

The post How can LMS be of help in customer training? appeared first on Grit Daily News.

As anyone who has dealt with decentralized apps or cryptocurrency knows, joining the blockchain space can be overwhelming. Crypto wallets, tokens, cryptocurrency, blockchain networks, gas, addresses, protocols, and exchanges, are only some of the terms a beginner will find. There is no going around it and denying it, blockchain is not the most user-friendly technology out there.

If understanding these terms and navigating them is hard as a user, understanding how they work on the backend and the complex infrastructure that supports it can be even harder. In fact, ease of development is considered by many as one of the biggest issues preventing corporations from actively using blockchain. Not only are blockchain developers in limited supply but the work required to transform existing infrastructure into its decentralized version can also result in high costs.

With blockchain still being a young technology, there are also many uncertainties that need to be dealt with. For example, the blockchain trilemma is pretty much still a thing, the bad implementation of blockchain can result in millionaire hacks, and regulatory uncertainty means more risks. While new and crowd-funded projects can afford to risk building on the blockchain, big corporations do not.

It is not surprising that many projects were born over the past few years with the aim to ease these concerns. Some projects promise to bring the best of the centralized and decentralized world to deal with the trilemma, while others claim to be invulnerable or highly resistant to attacks. However, few projects seem to be focusing on the topic of easing concerns around regulation.

While President Biden’s executive order on crypto was received as good news by the crypto community, it is uncertain what the results will be. In the past, the Securities and Exchange Commission has taken hostile actions against crypto companies like Coinschedule, Ripple, WisdomTree, and LBRY.  These actions have relied primarily on the claims that some cryptocurrencies and NFTs should be considered a security and as such, are under their jurisdiction.

To deal with this issue, Pocketful of Quarters came up with a unique “‘no Action’ ERC-20 Token” which can be used by projects in the gaming industry while remaining compliant with SEC regulations. This is possible due to the company being the only one to get a no-action letter from the SEC, granting its token “consumer product” status. While unique in its kind so far, the company’s approach has proven to be not only innovative but impactful in the space.

Pocketful of Quarters’ COO Tim Tello joined  CryptoOracle’s Co-Founder Lou Kerner in a fireside chat during Grit Daily House. The chat, which took place during Consensus 2022, provided attendees with unique insights on how this unique token could not only change the gaming industry but also the blockchain space.

If you missed the chance to attend Grit Daily House in person and to hear what Joseph had to say, worry not. You will be able to watch the fireside chat in the video below and find our other panels on Grit Daily’s official YouTube Channel.

The post Struggling to Adopt Blockchain? Meet the Token That Could Change That! appeared first on Grit Daily News.

Less than one month ago, Austin hosted for the first time what has been one of the most important conferences in the crypto space since 2015: Consensus 2022. The city is also known for hosting South by Southwest “SXSW”, the Enterprise Digital Asset Summit, DCentral, ETH Austin, BitBlockBoom,  and many more. In addition to this, Austin is also home to companies like Gemini, Core Scientific, Talos Digital, and Scala.

When keeping in mind these events and companies, it is easy to understand the reasons behind Musk’s prediction. Austin is a vibrant city in which disruptive tech is not only welcome but has been encouraged over the past years. Back in 2018, Wanchain’s president Dustin Byington was already telling Crunchbase:

“Austin is a natural—and currently budding—hub for cryptocurrency. It has a strong tech and startup community, a big Libertarian influence which the crypto ethos is built off of, and the macro trend of companies moving to Texas because of the lack of state income tax—which could really benefit this new industry.”

Well, Austin has only gotten more relevant in the tech industry since these comments and now, it seems to be only a matter of sustaining organic growth. While the bay area still is the biggest tech hub in the US after having captivated top talent for years, this might be changing. The region’s inability to deal with spiking housing/living prices meant that, over time, the influx of workers and companies shifted directions, with remote working being a major factor.

But what are the reasons that make Austin so attractive to the FinTech, Crypto, and blockchain industries? This was one of the topics discussed in the “Meet Austin’s FinTech Scene” panel, which took place during Grit Daily House at Consensus 2022. Axios’ Reporter Asher Price sat with Henry Collective’s Founder & General Partner Tyler Knight and Silverton Partners’ Managing Partner Morgan Flager to talk all about the city’s vibrant FinTech scene.

If you missed the chance to attend Grit Daily House in person and to hear what these experts have to say on the future of Austin as a FinTech hub, worry not. You will be able to watch the panel in the video below and find our other panels on Grit Daily’s official YouTube Channel.

The post Meet Austin’s FinTech Scene: Why Texas’ Capital Might Become the Next FinTech Hub appeared first on Grit Daily News.

According to a report by Credit Suisse, not only are women less likely to hold executive leadership positions but they also receive significantly less funding. Data shows that in Europe, all-male funding teams receive 93% of all capital invested, with only 2% going to all-female teams. This, when combined with the fact that the percentage of women in management positions in companies around the world is only 19.9%, shows a clear bias against feminine stereotypes.

While the entrepreneurial gender gap certainly seems to be closing thanks to the efforts of many organizations and private individuals, there is a lot of work to be done. With most efforts having focused on female representation in leadership positions until now, venture capital financing for female-led teams and the empowerment of female limited/general partners seems to be the next step.

The Bridge is looking to do just that by connecting limited partners with emerging female-led technology VC funds. Founded in 2020, the organization has been fulfilling this mission by organizing “The Bridge Conference”, an invite-only event focused on providing resources to connect both parties, presenting emerging funds, and offering high-quality content.

With more than 36 commitments having already been made through The Bridge to emerging fund female managers, the organization launched its new initiative earlier in June. Known as Bridge Funding Global, the platform relies on a selection committee formed by US top institutional and family office investors. The committee will include 20 permanent judges who will help select the top female GMs to become the first members.

Female GPs interested in becoming members will be able to apply twice a year, with the cap being reached once 100 GP members are selected. The judges, who collectively manage over 2 trillion, will take into consideration the program’s promises to the community, which include:

• Create meaningful and personalized connections
• Be data and growth centric
• Keep a focused, directed, unbiased, and curated access to the community
• Increase transparency on the LP landscape 
• Engage ecosystem partners to ensure the best solutions and support to emerging VC managers

Competition is expected to be high given the increasing interest that The Bridge Conference has received over the past years. The last edition, which took place back in May, saw the participation of 40 LPs and 40 female GPs chosen out of 197 applicants, with a total of 36 commitments taking place. With applications closing on July 1st, there is still time to apply.

The post The Bridge Launches New Initiative to Fight Entrepreneurial Gender Gap appeared first on Grit Daily News.

With investors currently looking for the best way to deal with the inconsistencies of the current economic landscape, caution seems to be the law of the land across markets. As such, investors are choosing to focus on projects generating actual value instead of their potential, status, or connections. This means that at this time, a startup with a positive balance sheet has a unique opportunity to beat unicorns when it comes to raising pre-IPO funding.

Surprisingly, Venture Capitalists in the crypto ecosystem seem to have remained more cool-headed than their stock counterparts. It is well known by now that Andreessen Horowitz raised a $4.5 billion crypto fund. However, other Crypto investors have also achieved the same, with Sequoia raising $500 million back in May and Binance lab doing the same in early June.

What all of these funds have in common is their heavy focus on Web3 projects, a continuation of a trend that has been going on for several months. The popularity of Web3 in the tech world has been so overwhelming that tech giants like Google, Facebook, and Amazon have been unable to deal with it. Despite having been the mecca for tech employees for more than a decade, these companies have seen an exodus of top talent looking to work in Web3.

While Web3 is only one of the niches driving the pre-IPO deal flow in the blockchain space, its relevance is of special significance. This is especially true due to the criticism Web3 has received from figures like Jack Dorsey, Aaron Levie, Stephen Diehl, and Molly White. Despite this criticism, investors like Marc Andreessen are extremely bullish on Web 3, going as far as saying:

“The easiest way to think about it is: When you get something like this, this sort of collective effect that has a movement behind it and is attracting many of the world’s smartest people to work on it… basically the criticisms end up playing out differently than the critics think. These critics make a long list of all the problems but these genius engineers and entrepreneurs look at that list of problems as a list of opportunities.”

The question “Where Is the Pre-IPO Deal Flow?” was the main topic of one of the panels at Grit Daily House earlier this month. Karim Nurani, Chief Strategy Officer at Linqto; Evan Greenberg Co-Founder of Blockchain Beach; and Marc Weill, Senior Advisor at Two Sigma Ventures, sat to share the unique environment that has emerged with the latest market winter.

If you missed the chance to attend Grit Daily House in person and to hear what these panelists have to say about this topic, worry not. You will be able to watch the panel in the video below and find our other panels on Grit Daily’s official YouTube Channel.

The post Crypto Startup Funding Is Still Going Strong, but Where Is the Pre-IPO Deal Flow? appeared first on Grit Daily News.

Still, where there’s a will, there’s a way as the saying goes. The most important thing is to allocate enough resources to boost your startup’s visibility online. After that, everything becomes much easier as more and more people will be aware of your business. With that in mind, here are a few ways to boost your startup’s visibility online.
 

How can you make sure that your startup is visible to its target audience?

As mentioned before, most startups don’t have the resources for large-scale marketing campaigns. That’s why it’s vital to focus on cost-effective strategies like content marketing, for example. Content is the key to boosting your online visibility. The main reason is that everyone online prefers well-written and engaging content 

You can create useful and relevant content on your website or blog and share it with your audience on multiple media channels to generate more exposure. However, it’s vital that your content is highly relevant, informative, educational, and even entertaining so that it can produce the best results possible.

Services like Topcontent.com, for example, can really help you out in creating awesome and truly valuable content. This will help you ensure that your startup has a strong presence online and that it’s positioned as an industry expert. If your content can address consumer pain points, it will become even more valuable to them. Such content tends to go viral, generating even more awareness for your business. 

How to build an engaging online presence?

In the digital age, your online presence is everything. It’s the first thing potential customers or clients will see when they Google your startup’s name, and it’s a great way to build thought leadership and establish yourself as an expert in your field. But how do you go about building an engaging online presence? Here are a few tips: 

-Start a blog – A blog is a great way to share your thoughts and ideas with the world. Not only will it help you build an audience, but it will also help you hone your writing skills. A blog is an excellent medium for organizing your content and allowing your audience to browse through it seamlessly.

-Be active on social media – Social media is a great way to connect with your target audience and share your content with them. But it’s important to be active and engaging on social media, rather than just posting links to your blog posts. It takes time to establish a relationship with your audience on social media but the effort is well worth it in the end.

-Optimize your website for search engines – SEO is the foundation of organic online visibility. If you don’t optimize your website or individual content pages for search engines, your audience will have difficult times finding any mention of your company online.

-Build a strong brand: Your brand is what sets your business apart from other companies in your field. It’s what makes your startup unique, and it’s what people will remember your company for. So make sure that your brand is strong and consistent across all of your online channels.

How to Optimize Your Website for Search Engines

SEO (Search Engine Optimization) is of vital importance for startup businesses. The main reason is that SEO allows you to establish your online presence, improve viability online, generate additional brand awareness and boost exposure, among other things, in a natural and organic way. That being said, here are a few things you can do to optimize for search engines more efficiently.

First, make sure that all of your website’s content is relevant to your target audience. This means using the right keywords and phrases in your titles and descriptions. 

Second, create compelling and original content that will keep people coming back for more. High-quality content is one of the most important ranking factors when it comes to SEO.

Third, build links to your website from other high-quality websites. This will help improve your website’s search engine ranking. Activities, like off-page SEO, also help you boost your website’s domain authority thus turning your website into a credible and reliable source of content and information.

Fourth, make sure your website is easy to navigate and user-friendly. If people can’t find what they’re looking for, they’re likely to leave your site without converting into a customer.

Finally, make sure your website is performing exceptionally well. Factors like website speed, page loading time, bounce rate, etc. are all factors that contribute to your search engine rankings. The higher your ranking, the more visible your website will be online.

Boosting your startup’s online viability is crucial for its success. The market is simply too competitive and overcrowded. That’s why startups need to find a way to stand out in such a  competitive environment. 

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