World-renowned artist Ruben Rojas, best known for his “love” artwork which spreads his message of “Live Through Love ” across the world, partnered with VCCESS to drop the coveted, limited NFT Collection “Phygital Love.” The event took place at The Gall3ry by Kollectiff, Los Angeles’ only web3 members club and permanent NFT gallery and event space.
“Phygital Love” is a convergence, merging digital with physical art. The event featured both Ruben’s NFT art on display in the gallery, as well as his physical paintings and sculptures throughout the event space. The drop included both elements when purchased with varied tiers for cost so that anyone- from a casual fan to a serious NFT collector- could participate.
The ‘Lovers’ are 500 unique works of art that Ruben considers his “Love DNA.” Each piece is one of a kind, randomly generated NFT, and as unique as you are! This item is a “Love” PFP (profile picture) priced at $250.
On display, there was also the opportunity to purchase a Love digital animated video NFT with a corresponding physical sculpture for $3000. Each digital sculpture, from the 1 of 1 ‘Genesis’ to the ‘25 to Love’ digital sculptures, was paired with a handmade physical sculpture. The two unique pieces are paired with a Quantum Fingerprint Tag. The Quantum Fingerprint TAG (QFT™) is a secure digital identifier that can be applied to both digital and physical assets via an NFC chip (like a digital fingerprint!) so that each retains its intrinsic value.
In addition, a bespoke 1 of 1, 8-ft. Love Statue (sculpture) was on display for photo opportunities and available for purchase for $35,000 along with an accompanying digital video NFT.
The event included signature cocktails curated courtesy of local venice bar Roosterfish, while DJ Wesley Weekends kept the music as vibrant as the NFTs on display.
If you weren’t able to attend, don’t worry! The drop is still open for purchase via the one-of-a-kind QFT by visiting here,. VCCESS, the tech partner for the event, makes owning NFTs easy because you can purchase with a traditional form of payment (credit card, etc.) and don’t have to have a digital wallet or cryptocurrency.
Please view images from the event which can be licensed from Getty Images HERE.
You can claim a free NFT by Ruben Rojas by including this link.
About Ruben Rojas:
In 2013, Ruben Rojas traded in his suit for a paintbrush and began transforming blank walls into unique empowering messages that today are uplifting communities and challenging the public to create new dialogues. Rubens’ mission is to ignite creativity and inspire others to see the world through the lens of love. Ruben partners with companies who aim to give back, enhance workspaces and raise awareness of important issues. Some of his collaborations include Reebok, Tom’s, American Express, and more. Visit RubenRojas.com. Follow on Instagram and Twitter.
VCCESS is a marketplace that provides brands and artists the ability to capture their customers within a digital world experience where they can buy, sell, and trade physical and digitally authenticated consumer goods.
Kollectiff is a web3 innovation and venture studio leveraging blockchain technology and NFTs to create engaging and connected brand experiences, focusing on utility and experiential design. The studio helps IP owners and brands understand and unlock the full potential of Web3, NFTs, and the Metaverse, from concept ideation to creative and technical execution. Kollectiff specializes in taking brands and industry into the Metaverse. Company advisors include Sebastien Borget (COO, The Sandbox) and Rodolfo Echeverria (former Global Head of Creative at The Coca-Cola Company.)