NFTs Changed Art and Gaming Forever: B3L Doesn’t Think That’s Enough

By Juan Fajardo Juan Fajardo has been verified by Muck Rack's editorial team
Published on July 13, 2022

There is no denying that blockchain is one of the most disruptive technologies of the last decades, changing multiple industries in a matter of years. The NFT craze of 2021 further displayed the technology’s disruptive nature by changing how millions of people interacted with art, democratizing it in the process. Now that the craze has slowed down, new NFT cases are being explored each day, with “Heirloom” NFTs being one of the latest.

Led by investor and entrepreneur Fernando Garcia, Bridge 3 Labs (B3L) is an Austin-based blockchain startup focused on long-term wealth creation through disruptive Web3 technology. Founded in January of this year, the startup describes itself as “the 1st NFT Venture Studio bringing access to exclusive IRL assets through utility NFT projects.”

Born in Spain and now living in San Francisco, B3L’s CEO and Co-Founder Fernando Garcia has made a name for himself as an unstoppable leader and entrepreneur. He currently holds the position of Vice President of K2 Capital and Senior Vice President at Postlane Partners, having held similar leadership positions at Gladieux Energy, CKC Partners, and Search Fund Accelerator. Fernando is now channeling all of his experience on Bridge 3 Labs, which he is sure will outperform his previous $75M fuel automation technology and distribution business.

B3L’s Co-Founder and CEO Fernando Garcia

With this mission in mind, B3L is bringing together a private community of entrepreneurs and investors from different backgrounds to revolutionize how NFTs create wealth. By sourcing, identifying, and investing in promising teams, the startup not only helps new Web3 projects get off the ground but also brings value to its members. The B3L team has over 30 years of combined experience as founders and leaders of start-ups and mid-stage across the IT, Energy, Luxury Real Estate, and Wine industries.

The project uses its own NFT “B3L Pass” not only to grant its holder access to the exclusive community but also to advanced trading analytic tools, research, educational content, private IRL event invitations, and exclusive rewards. While the use of NFTs as a means to access a community is not new by itself, the highly professional nature of the B3L pass. In addition to this, the team will soon be adding value to the Genesis Collection via “Heirloom” NFTs.

Non-Fungible Tokens have been long criticized for their highly speculative nature and supposedly “lack of value”. Heirloom NFTs address this issue by using tangible high.end luxury experiences and commodities as their backing. At this time, these include a private Bitcoin mining operation, a boutique hotel chateaux, and a world-class winery. The high value and utility of the assets backing these NFTs mean that they will be especially beneficial to long-term holders, resulting in them being an heirloom of sorts as they continue to appreciate in value.

By taking the idea of NFT away from an art-focused technological tool, B3L is looking to make them a more effective and attractive wealth-generating tool. While this would be closer to the idea behind cryptocurrencies, Heirloom NFTs differ in their use of stable IRL assets instead of services and trust. B3L is bringing the best out of the worlds of crypto, NFTs, and luxury assets into a single product, a mix that is sure to be a game changer in the long term.

By Juan Fajardo Juan Fajardo has been verified by Muck Rack's editorial team

Juan Fajardo is a News Desk Editor at Grit Daily. He is a software developer, tech and blockchain enthusiast, and writer, areas in which he has contributed to several projects. A jack of all trades, he was born in Bogota, Colombia but currently lives in Argentina after having traveled extensively. Always with a new interest in mind and a passion for entrepreneurship, Juan is a news desk editor at Grit Daily where it covers everything related to the startup world.

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