Daniella Menachemson discovered a love for interior design and custom furnishings as a favor for her father and soon found herself engrossed in her father’s enterprise. She, later on, decided to take their family business a notch higher. She is the founder of B Seated Global which was launched in 2005 with her father and StyleNations which she founded in October 2019 and specializes in custom manufacturing. The company’s business model appeals to brands seeking just a few custom pieces, such as boutique hotels.

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